We all get hit with the occasional (or sometimes, more than occasional) urge to scarf down a sweet treat ASAP. Of course, giving in to temptation once in a while is perfectly fine. But when dreams of cake or a block of chocolate invade your brain on a constant basis, they can mess with your weight-loss goals. 

The good news is that even though cravings can be tough, experts agree that they rarely last more than half an hour. So if you can find a way to get those goodies off your mind for just a little while, you should be able to escape the siren call of the cookies altogether. Here are 7 tactics that can help.  


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