Bobbi Brown has spent decades teaching women how to look polished without piling on product. Her latest tutorial focuses on a “simple” routine for a fresh, no-makeup makeup look that feels effortless but still pulls everything together.

Here is a breakdown of her approach, translated into easy steps you can follow at home.

Start by evening out your complexion

Brown begins by creating a sheer, even base rather than a heavy, full-coverage finish. She uses a lightweight, buildable foundation and applies a thin layer “all over” to take down redness and create a smoother canvas while still letting natural skin show through.

Next, she reaches for a creamy face pencil to tap over any remaining redness or darker marks around the nose, chin or under the eyes. “See, everyone has spots guys, by the way,” she says, reminding viewers that real skin has texture and tiny imperfections. The goal is to soften, not erase, every mark.

Set with powder and warm up with bronzer

Once the base is in place, Brown lightly usts a translucent powder over the face “to really lock it in place and keep it smooth.” This helps prevent shine through the T-zone and keeps creamier products from moving during the day.

To add life back into the skin, she reaches for a soft, rosy bronzer. Brown notes this is one of her “favourite things” because “you think bronzer should be brown, [but] it’s a little rosy-pinky.” She sweeps it over the cheeks, jawline and forehead for subtle warmth rather than a sharp contour. The result is more like a weekend walk in the sun than a sculpted cheekbone.

Gently define the eyes

For eyes, the focus stays on soft definition. Brown uses a tinted brow gel to brush hairs upward and fill in sparse areas, helping “create the shape” she wants without a harsh drawn-on look.

She then adds a brown eyeliner pencil close to the lash line to give the eyes subtle depth, finishing with black mascara to open them up. The effect is clean, lifted and bright rather than heavy or smoky.

Add natural colour to the lips

On the lips, Brown chooses “a little bit of pencil” in a pinky-nude shade close to the model’s natural lip colour “to even out her lips.” A soft line and gentle blend keep the look low-key and flattering rather than overly defined.

To finish, she taps a sheer, luminous face oil or liquid highlighter over the tops of the cheekbones. This final step gives the complexion “a really natural glow” that catches the light without visible glitter.

The takeaway

Brown’s routine proves that a polished face does not require a long product list or heavy coverage. By focusing on an even base, soft warmth, tidy brows, defined lashes and a hint of glow, a no-makeup makeup look can come together in just a few minutes and still feel like your skin, only fresher.