As we age, our makeup needs evolve. No one understands this better than makeup icon Laura Geller, who regularly shares innovative makeup tips for women over 50. One of the biggest challenges, she admits, is effectively concealing discolouration and signs of ageing under the eyes. Fortunately, Geller recently shared exactly how to tackle dark circles and fine lines around the eyes.
Concealing undereye wrinkles and discolouration “is truly one of the most daunting tasks,” says Geller. However, with the right techniques and quality products, she assures that anyone can enhance their complexion without drawing attention to problem areas. Below, Geller’s top expert tips for achieving a brighter, more youthful under-eye area with makeup.
Prep the skin first
The key to flawless undereye makeup starts with proper preparation. While it may seem logical to apply a thick, hydrating eye cream, Geller advises against it. Instead, she recommends using an all-over face primer that extends up to the under-eye area.
Geller emphasised the importance of skincare at night when discussing makeup tips for women over 50. A nourishing eye cream before bed can help address fine lines, allowing makeup to glide on more smoothly the next morning.
“Eye cream is going to take off your makeup every time you blink—your mascara will get hydrated, and you’ll end up with a mess under your eyes,” Geller explains. “But primer—primer doesn’t transfer. So that’s number one: Use a primer and bring it up under your eye.”
A hydrating primer delivers lightweight moisture while preventing makeup from settling into fine lines. Plus, it keeps makeup in place all day without smudging or creasing.
Choose the right concealer
Selecting the right concealer is essential for addressing undereye concerns. According to Laura Geller, your choice should depend on the severity of your dark circles.
“If they’re not that bad, then cream concealers and wand applicators are great—they glide on easily and blend effortlessly,” Geller explains. “But if you have really dark circles, look for a concealer in a pot. It has a thicker, putty-like consistency that clings to the skin and provides better coverage.”
For those who primarily struggle with fine lines rather than discolouration, Geller suggests opting for a lighter, hydrating concealer to avoid accentuating texture.
Apply concealer strategically
Once you’ve prepped your undereye area and found the right formula, Geller recommends thinking about where your dark circles and fine lines are concentrated before applying concealer.
She explains that undereye darkness typically starts near the inner corner of the eye and extends about three-quarters of the way outward—not all the way to the outer corner.
“If lines and wrinkles are your main concern when you smile, keep the concealer blended just up to the third quarter of the eye,” Geller advises. “It’s a little trickier to do, but apply less product at first—you can always build it up if needed.”
By focusing the concealer only on the areas of darkness, you’ll achieve a smoother, more natural finish without creating a cakey effect or drawing attention to fine lines like crow’s feet.
Lock everything in place with powder
Once your concealer is perfectly applied, Geller recommends setting it with a light layer of powder after applying foundation. This step helps prevent creasing and settling into fine lines, ensuring your makeup stays put throughout the day.
“You don’t have to go heavy,” Geller advises. A loose powder, invisible setting powder or even a highlighting powder without shimmer can help set the area without drawing attention to texture. “What you don’t want to do is create dryness—so avoid using a foundation powder unless you apply it lightly with a soft brush.”
By gently setting your concealer, you’ll achieve a smooth, crease-free finish while keeping your makeup fresh and long-lasting.
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