How long do you spend washing your face? According to one based aesthetician, probably not long enough. Skincare professional Nayamka Roberts-Smith has been sharing about her face-washing ritual dubbed the #60SecondRule on her social media channels - and it is going viral.

While extremely simple and involving absolutely zero tools or gadgets, her hack involves massaging cleanser all over the face and chest - for a full 60 seconds. People who have tried the method are quick to support it, sharing photos and details about their own unbelievable skin transformations after trying it out for just a few weeks.

“The 60 Second Rule is an original skincare tip I developed to help clients get the most out of their expensive cleansers,” Nai explained in the caption accompanying her YouTube tutorial. “Cleansing your face (with your fingers) for 60 seconds allows the ingredients in the cleanser to actually work.” She maintains that most people wash their face for just 15 seconds - which isn’t effective. “The 60 Second Rule softens the skin & dissolves sebum blockages better. Texture & overall evenness improves,” she claims.

"Makeup, dirt, and oil are a lot more difficult to remove from the skin most people realise," Roberts-Smith told Cosmopolitan. "So not only do you want to give the cleanser a chance to break down and dissolve products and grime, but taking 60 seconds also makes you pay attention to your skin and what you’re doing-like remembering to cleanse around the edges of your nose, under your chin, and around your hairline."

Still need some more persuasion to up your face-washing game? Many of her followers posted photographic evidence of their own miraculous skin transformations, claiming that the process helped eliminate acne, tighten their pores and improve the overall texture and appearance of their skin.

In the Twitter comments Nai specifies that you should apply the 60 second rule to your skincare regimen both in the morning and at night, and that it should not irritate your skin or dry it out. She also adds that she doesn’t recommend using cleansing brushes and that when you cleanse your eye area to do so gently.

On that note, happy face-washing!

MORE: Here’s Why Your Skin Looks Better When You Stop Washing Your Face